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Our Story

The Social Game is an eclectic team of talented social media experts who combine wild creativity with strong business insight.

We create the tailored, engaging and attention-grabbing content that will convert the social voyeurs to loyal customers. Shoppers over stalkers, every time.


You know it, we know it, everybody knows it; social media is the most significant, powerful and effective word-of-mouth marketing tool on the planet.

By now, most businesses and brands get it – maybe you have an Instagram or Facebook page, or at least know you should get around to setting one up. However, unfortunately, just having an account is no longer enough.

How come? Social media these days is all about 'engaging content', 'calendar management' and 'social advertising'. What started as a fun platform to post pictures and stalk competitors has turned into a serious business…

One that no business-owner has time to manage.

In 2018, long time friends Adele and Nic had the brilliant idea to combine their years of marketing experience & success with small businesses to create their own baby, and just like that, The Social Game was born.


We dove in head first with clients in the hair and beauty space, but something was missing, we were hungry for more! Being avid foodies ourselves, it was like magnets were pulling us into the hospitality space - and we weren’t resisting! 


The next thing we knew, The Always Hungry Club, a group of the best Melbourne based influencers that share our same epic love of food came to life! We now have a database of over 3,000 hungry foodies that we send out every day to eat and blog their way across some of the best cafes in Melbourne.


As our biz and bellies grew, so did our talented crew! Now in 2022, The Social Game is a small, tight nit group of experts, from our Community Manager Vanessa, Graphic Designer Kate, Strategist Maddi and Community Engager Tiffany, working out of Melbourne, Sydney and Byron, and catering worldwide.


We take on a limited number of full social media management clients, but offer a range of other services such as branding.


Will make it our mission to take your business to the next level
on social media and beyond.

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